Analysis: Buyers mind set chapter 3
continued....John, one of the kids in our sample study, is the most aggressive in this bunch. So we start out with John and assign him a number "subject 001".
Subject 001:
John comes from a family of 3 kids. He is the first born. John's mother was one of those radical types. She loved protest marches and could be counted on to do the most outrageous things. She strapped herself to a tree once and gained national media attention. This ofcourse, was after all, save-a-tree movement. She thrived in this environment. No institution was too sacred and anything to do with the status quo was fair target. She spent her most productive years involved in this radical life style. Her in-your-face type style turned off most guys. Relationships with men barely lasted more than a few months at a time.
It was on her 37th birthday, when she noticed, that all her "friends" who showed up for her party, were total strangers. There wasn't anyone there that she had known for longer than a year or two. Sure , there were a few regulars but none that she was truly friends with. She also noticed that most of the "new faces" were far younger than her. That night, when everyone had left, she felt alone. All the regulars that she had started out with, were all married and had kids. Over the years they had lost contact with each other and it was only by accident that they would run into each other. They would promise to call, to get together, but nothing ever came of it. And so the years kept passing....
